The problem most companies have with digital marketing is that their ad campaigns are too broad and sweeping. They typically lack focus, and so consumers tend to completely ignore pop-up ads and side, top, and bottom of screen ads. Nothing jumps out at them because nothing is relatable. If you find that your digital marketing is not quite doing the trick and not doing what it is supposed to be doing, your company needs to change gears.
10 December 2018
Social media is an excellent communication tool for customers and companies. However, this communication portal can also cause all sorts of grief if not used correctly. It's essential you understand how to respond and exchange with customers, especially when it comes to complaints. Learn some helpful response strategies you can apply along with the help of a social media consulting company. You're Creating Evidence People are often reminded that whatever they post online stays online.
12 October 2018
If you're a business owner, you'll want to take the time to find ways to get more customers or clients. This means it's necessary to market your company the best ways you can. In fact, one thing you should do is create a billboard that will help others see and know what you do. The key to getting the best results will mainly lie in being aware of specific tips to help get it noticed.
19 March 2018
The success of a marketing strategy is hinged on empathy. Marketing initiatives concentrate on metrics, but they could do so much better if they also paid as much attention to the people they are trying to reach. After all, it is the people who buy the products and services being marketed. In order to ensure that your marketing connects with your audience, you must add more empathy to your brand.
26 January 2018